App Store Connect (called iTunes Connect until 2018) is Apple's web console for everything that touches the App Store and TestFlight. Submissions, builds, in-app purchases, pricing, subscriptions, testers, reviews, sales reports, App Store Connect API keys, and team access all live here. It is a sibling to the Apple Developer portal, which is where certificates, identifiers, and provisioning profiles live.
Getting access (and the iTunes Connect rename)
There is no separate signup or feature to enable. App Store Connect comes with an Apple Developer Program membership, and you reach it at appstoreconnect.apple.com with the Apple ID that holds a role on the team. The old itunesconnect.apple.com address still resolves and redirects there, which is why plenty of tutorials and CI scripts written before 2018 mention iTunes Connect and still work.
- 1
Have a paid membership
One person, the Account Holder, enrolls the individual or organization in the Apple Developer Program. Nobody else can be added until that is done.
- 2
Get invited to the team
An Account Holder or Admin adds your Apple ID under Users and Access and assigns a role. Until you accept that invitation, signing in shows an enrollment prompt instead of the app list.
- 3
Sign in and pick your app
Go to appstoreconnect.apple.com, open My Apps, and select the app record. Certificates and provisioning profiles are not here: those live in the Apple Developer portal.
What App Store Connect owns
- App records, App Store listings, screenshots, and metadata.
- TestFlight builds, internal and external tester groups, public links.
- App Store submissions, reviews, and release plans.
- In-app purchases, subscriptions, and promotional offers.
- Sales and trends, payments and tax forms.
- App Store Connect API keys (under Users and Access > Integrations).
- Roles like Admin, App Manager, Developer, Marketing, Sales, Customer Support, and Finance.
What App Store Connect does not own
- Certificates and signing identities (Apple Developer portal > Certificates).
- Provisioning profiles and App IDs (Apple Developer portal > Identifiers and Profiles).
- Device list and UDIDs (Apple Developer portal > Devices).
- Push certificates and APNs auth keys (Apple Developer portal > Keys).